The best reason for SMO much like Internet Search Engine Optimization, would be to draw visitors to particular website and growing its visibility on the web. However, how SMO is different from Search engine optimization is based on the truth that although Internet Search Engine Optimization focuses on redirecting traffic from search engines like google, Social Networking Optimization targets getting visitors or traffic from sources apart from just look engines. However a effective Social Networking Optimization strategy results in a better internet search engine rating for that website.
Social Networking Optimization methods could be implemented in 2 ways:
• Features put into the web site directly by means of Nourishes, discussing, polling and rating polls and including 3rd party functionalities for example Images and Videos.
• Marketing activities for example blogging, discussion forums, commenting on other blogs, micro blogging sites for example Twitter in addition to using websites for example Orkut, Facebook etc.
Social Networking Optimization could be understood simply as “word-of-mouth” publicity, done by using websites, blogs etc. SMO is another type of viral marketing, in which the publicity is performed not using family or buddies but through tools for example blogs and social, image and video-discussing websites.
Social Networking Optimization has a lot more applications than simply gaining more visibility on the web. Information mill utilizing it to grow their horizons and employ SMO for product, recruitment, brand building, business development, customer relationship in addition to public relation exercises. It enables for any much healthier relationship between the organization and also the consumer, allowing direct interaction and transparency.